Local Artists Benefit from Business Development Training
This fall, EMBERS Ventures and Atira Women’s Resource Society join forces to offer a special business development program for women artists and artisans.
The E.A.S.T (Exploring an Artists Skills and Trade) Van Fall Arts Intensive is a workshop series designed for emerging artists who are interested in delving into the professional, business and marketing aspects of their craft.
As part of the program, EMBERS Ventures is hosting a Build A Business Basics Program aimed at providing a concise and simple introduction to the basic tools and training needed to start a small business.
“We will explore all core areas of business planning including visioning, market research, marketing and sales and operations,” says EMBERS Ventures facilitator Susan Fugman. “The goal is to help these artists take their businesses to the next level.”
Program participant and emerging artist Janice Jacinto, aka Jujube, is a visual artist looking to increase her presence in the art world and boost her sales.
She is a mixed media artist working with paints, inks, photography and Adobe Photoshop. Her practice is largely informed by her experience as a community member in Vancouver’s Downtown Eastside.
“For me, art is a way to address my emotions – it’s a way to communicate and share ideas and inspiration,” says Jujube. “This course will help me share my art with a larger audience. My goal is to do more networking and meet other artists and people I can collaborate with.”
Organized and run by Atira, a women’s anti-violence organization, program participants will have an opportunity to train with peers and industry professionals in hands-on workshops where they can draft a business plan, learn how to book their own exhibitions in local galleries, create a simple website, print business cards, design their own promotional materials, and begin their online marketing.
“There is a huge wealth of talent amongst women in our community and Enterprising Women Making Art (EWMA) offers space and training to facilitate art creation,” says Fiona York, Program Manager. “The E.A.S.T. Van Fall Arts Intensive series supports women to learn complimentary skills and build capacity, pride and resourcefulness in their work. It’s an important part of the services we deliver for artists.”
Funding for the E.A.S.T. Van Fall Arts Intensive generously provided by The Leon and Thea Koerner Foundation.