A Small Business That Will Make You Laugh
Ever been searching for the perfect greeting card, only to find rows and rows of bland and generic cards with too many pretty flowers and sappy sayings?
Audra Ricketts and her small business RabbitRabbit Greeting Cards is doing her best to be a unique voice in a sea of similarity.
“RabbitRabbit is a line of edgy, unconventional greeting cards. I am doing this to provide an alternative to all the crap that Hallmark sells,” jokes Audra.
Starting out as more of an idea than a business, Audra credits EMBERS with helping her realize the full potential of RabbitRabbit.
“I’m a painter, I started just drawing and making funny cards – I never really thought of it as a business,” says Audra. “When I got into EMBERS, it really hit me that I had a business – it hadn’t ever really occurred to me.”
Going through the different EMBERS Ventures programs helped Audra figure out how to put her ideas into motion where she had the support to really grow her small business.
“Working alone has always been very difficult, and trying to get everything done with only one person is a really big challenge.”
“The on-going coaching really helped me. It feels like I have a support system, and I can always contact EMBERS when I need that little extra bit of support.”
For Audra, the best part of having her own small business is the feedback she gets from customers.
“I love seeing people read the cards and they are so grateful to have something that resonates with them,” explains Audra.
After going through both the Build A Business and Grow A Business programs Audra won this year’s Lions’ Lair competition – a partnership between BCIT business student mentors and Enactus BC – bringing home $5,000 in investment capital for RabbitRabbit.
Spurred on by her win, Audra is even preparing to audition for CBC’s Dragon’s Den, and is hopeful that her own brand of sincere and unconventional cards will resonate with the dragons.
“If you think about it – there are a million possibilities across Canada, the US and even the UK. There has to be a way to get my stuff out there.”